The CI is symbolized to provide better understanding of SeungHyun’s management policy, which is Excellency, Wisdom, and Victory.
With the motto of hexagonal image of benzene ring which controls the Excellency of polyurethane, CI was made. And also SeungHyun’s name has the meaning of Victory (Seung) and Wisdom (Hyun).
So the CI shows SeungHyun’s strong will to jump up as a global leader based on Excellency, Wisdom, and Victory.